Market Insight Shapes Technology Roadmap for Unmanned Systems Integration
Webcast will Feature Perspectives from Gene Fraser, Northrop Grumman Sector VP and GM


LOS ANGELES, CA, January 16, 2010 /24-7PressRelease/ -- Gene Gene Fraser, Sector Vice President and General Manager, Advanced Programs and Technology Division at Northrop Grumman Aerospace Systems, will discuss skills and perspectives necessary to create a roadmap to 2030 for robotics technology and unmanned systems integration at 10am PDT, January 26, in a free, online interview. Anyone with a computer and Internet connection can attend and submit questions.

Chris Halliwell, director and founder of the Technology Marketing Center (TMC), will conduct the interview with Fraser about how his team is approaching the challenge of anticipating environmental forces and customer needs to guide technology management and systems integration technology roadmaps. Fraser will share his observations—on both his personal and organizational leadership journey—to bring market and business insight to technology investment decisions.

"All technology industry sectors must effectively respond to technology disruptions, pressures for more complex and interoperable solutions, and customer-driven changes in technology application," said Halliwell. "As the leader in unmanned aircraft systems and unmanned systems integration technology enablers, Northrop Grumman's mission to drive the development of these markets and technologies is a case study with significant scope and scale."

The discussion with Fraser is one in a series of Executive Interviews conducted on the last Tuesday of the first month of each calendar quarter by TMC. The Technology Marketing Center is a rich content destination on the web providing audio files, discussion forums, and case studies to high tech strategic marketing professionals and their colleagues in sales, engineering, and management. TMC is available at http://www.technologymarketingcenter.com.

As the instructor for the Caltech Industrial Relations Center's course on strategic marketing of technology products for more than 20 years, Chris Halliwell has engaged 3,500 executive participants worldwide. Halliwell also provides business-to-business strategic marketing services to technology-based companies, helping business teams craft product/market strategy through consulting, action learning, and process facilitation.

Northrop Grumman Corporation (http://www.northropgrumman.com) is a leading global security company whose 120,000 employees provide innovative systems, products, and solutions in aerospace, electronics, information systems, shipbuilding and technical services to government and commercial customers worldwide.

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